Photoshoot

There is a lot of work involved when doing a photoshoot.

--creative direction, makeup, wardrobe, setting, product, hair, props, exc...

While doing our spring/summer 2011 photo shoot, everything above had to be on-point.

As I brainstormed and made story boards to help sort through and create a clear vision, I came up with a name for our shoot that helped clarify the direction of our campaign. The name: Organic Fairytale.

The photoshoot took place on a beautiful piece of property while spring 2010 was in full-bloom. I wanted the story to be easily understood, but still "fashion-esk", and because it was obviously for spring/summer I wanted things to look light, fun and enchanting.

For makeup, hair and clothing I decided to have a very natural look, and concentrate the energy and eye towards the setting and of course, the handbags. Above is a great picture from KREBSBACH SPRING/SUMMER 2011 photoshoot.